Writing Content That People Are Searching For Online

Indianapolis Criminal Defense Content Marketing

Innocent Until Proven Guilty

Criminally Accused

Most Indianapolis residents are not familiar with the legal system and therefore, when they are charged with a crime, they may initially turn to the internet to find more information.

They may search for an Indianapolis defense counsel to help them navigate the legal system and defend their rights. What if, however, that potential client is never provided the opportunity to connect with you because you are virtually invisible online?

If your website isn’t ranking on the search engines, you’re missing out on potential clients. As you may already know, law firms’ online positioning has become pretty aggressive in the last few years. 

At Legal Research Online Marketing, our specialists have experience in law firm web site design, SEO, and writing content that answers prospects’ questions. This affords us a distinctive inside look at their personas. You can rely on our research skills, resources, and tools. Call 888-308-5133 to speak with an Indianapolis criminal defense content marketing specialist. You can also send an email.

How Does Criminal Defense Content Writing Help Law Firms?

People Turn to the Internet to Research Their Criminal Charges

A certain percentage of those who have been criminally accused may initially try to educate themselves by researching information well before finding legal representation.

1. Content Helps Search Engines Understand Your Website: People in Indianapolis, Indiana search for answers online, and Google will provide website results relevant to the query. When a law firm makes the extra effort to provide answers to commonly asked questions and have high-quality content it tells the search engines what your site is about and what keywords you should rank for.

2. Content Attracts Targeted Traffic:  It attracts targeted traffic. When you have relevant content on your site, people will have a better chance in finding it. This helps to increase your website’s authority and improve your search engine rankings.

Authoritative Content Helps You Build Links: Not all content is created equal. Some content is written to answer the specific question while other content 

"If you understand the behavior patterns of your prospects, you can anticipate what they are searching for online"

In today’s market, a website is not enough. You Need Online visibility. 

Understanding Personas

Accused of a Crime Persona

Example snippet of content; connecting with the persona through content:
“If you’ve been charged with a crime, it does not necessarily mean you are guilty. There are several reasons why someone may be wrongfully accused or convicted of a crime they did not commit.

One reason why someone may be wrongfully accused of a crime is if they are misidentified by a witness. Eyewitness accounts can often be inaccurate, especially if they only got a glimpse of the perpetrator or if the crime occurred under stressful circumstances. If the only evidence against a defendant is an eyewitness identification, It’s possible that the eyewitness may have been mistaken. Every little detail is important in a case like that, so be sure to hire an attorney who will listen to the details. 

Another reason is if a vengeful acquaintance has falsely accused someone. This can happen for many reasons, such as revenge, jealousy, hatred, or a desire to get the accused into legal trouble. False accusations are unfortunately all too common and can be difficult to defend against. It is imperative to understand your rights and to retain an Indianapolis attorney with an extensive history of defending the falsely accused.

Lastly, someone may be wrongfully convicted of a crime if the evidence against them is solely circumstantial. While circumstantial evidence can be persuasive, it may not be enough to prove someone’s guilt beyond a reasonable doubt. This is especially true if there are alternative explanations for the evidence, such as innocent behavior that can be misinterpreted as guilty. If you’ve been falsely accused of a crime, contact a reputable lawyer experienced in criminal defense law.”


Know the Mindset

Using AI technology, we’ve developed comprehensive strategies that help you get seen.


Speak the Language

Using advanced predictive analysis, we know what and how they are asking. 


Connect First

Be the first law firm visible for the question.

Do you need online marketing without the massive price tag that comes with large law firm marketing companies?

Affordable Plans for Small to Medium Size Law Firms

Developing Advanced Persona-Based Content Strategies Using AI Technology

The Benefits of Content Marketing for Defense Attorneys in Indianapolis

Content marketing is one of the most effective ways to connect with your target audience and learn more about them. By creating and distributing engaging content, you can attract attention, generate leads, and build relationships with potential customers. It also provides insights into how they make decisions and what kind of content they’re likely to engage with.

Here are a few ways that content marketing can help with the criminally accused persona research:

1. It provides detailed insights into understanding the target audience.

Content marketing can extend the opportunity to connect with the criminally accused and learn more about them. By studying how they interact with content, we gain insights into their needs, motivations, and challenges. This information can help create more targeted and effective content.

2. It helps in the creation of potential client personas.

Potential client personas are detailed profiles of the ideal client. These profiles are essential for content marketing as they aid in the creative process for the content that resonates with the criminally accused and charged.

3. It helps in understanding what kind of content they need or want.

Content marketing allows for testing different types of content and determining what the target audience responds to. This detailed information helps with how to reach them best. It’s a fine-tuning process. 

4. Indianapolis criminal defense content generates law firm leads.

Content marketing can help you generate leads by providing valuable information that your target audience is looking for. By creating content that is informative and helpful, you can encourage people to contact you for more information.

5. It helps you build relationships.

Content marketing can help with building relationships with potential clients by providing valuable, highly informative, and relevant content. Well-planned and written content can earn trust and loyalty. 

Help Us Understand What Law Firms Need

Indy Criminal Defense Lawyer Survey
This survey anonymous and will not be used to contact you or solicit you.
Selected Value: 1
Thank you!